.At the launch of Astrid Andersen's new line Stel, a presentation kept outdoors on a pier, The Street's 2002 track "Transform the Web page" was actually blasting away from the stereo. It was actually a star-aligned, symbolic minute, since the London-trained developer is actually beginning a brand new section in her fashion lifestyle, this time around centering the work around herself.Andersen's a lot appreciated namesake menswear label was actually concentrated, vivid, and streetwise. With Stel, she clarified in a pre-show meeting, "I need to rest conveniently at the center of it probably much more this time due to the fact that right now it is actually a girls's wear and tear label, and also it is really much more about me and also my individual references." Stel also mirrors Andersen's progression as an individual. After ceasing her line, the designer returned home to Jutland in the North of Denmark and also possessed two youngsters. She's not the individual she was actually back then.Shifting gears in fashion is actually difficult to accomplish. Brands appear to handle lives of their very own, as well as it's simple to become pigeon-holed. Stel drop some of fashion's rules. The label will reveal in-season, so what exists will be readily available for purchase. At the same time, seasonality is less important in the Stel formula than importance. Collections are going to be determined through amount (01, 02, and 03 were displayed in Copenhagen), the concept being actually that you can easily intermingle parts around "periods" both in your closet and also on the selling flooring. Andersen finds no need for a garment to become left even if the schedule webpages turn. "The direct interpretation of stel is actually body system," she stated, but it [refers more to] a foundational construct in a form of commercial way it [likewise illustrates] a set of collectibles-- when you refer to a tea set, you will name it a stel. For me, that was rather an intriguing starting aspect in regards to the suggestion of making both collectibles, yet additionally one thing that's a brand new groundwork." Possessing versions position on scaffolding was fortuitous as it suggests many metaphors. There is actually building, which associates with creating a brand-new label, as well as the notion of help connects to her idea that clothing should benefit you. Stel is, essentially, a kind of mobile offering, however none along with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery containers. Movement, agency, as well as empowerment are part of Andersen's planning. "When I talk about the brand, I have this tagline: tailoring that you may glide in, denim you can dance in, shirting you can journey in." Liberty, happiness, motion.